Hollywood, Florida
Communications & Marketing Manager

Hollywood, told by someone who lives it.

Fifteen years turning real stories into things people read, watch, and share. Now for the city that raised me.

Terrence Michael Scott, Communications and Marketing Manager
180 lbs lost naturally $11,000 in 30 days 30 to 112-plus attendance 500-plus event audiences 39-plus team led $2.5M portfolio managed 200-plus people trained 15-plus years Featured on Dr. 90210 Embraer Apple American Express PMI South Florida
Why Hollywood

I walked these streets as a kid and I still walk them as a man. I have watched this city change, tear down, build up, and reinvent itself. That love is why I want to help residents feel informed, included, and proud of where they live.

Terrence Michael Scott as a child
Oakridge Elementary, Hollywood
180
pounds lost naturally
$11,000
raised in 30 days
500+
event audiences
39+
team members led
112+
grown from 30 attendees
$2.5M
portfolio managed
200+
people trained
15+
years in the work
Selected work

Real campaigns, real results.

Community

Campbell & Graham modernization

Built the website, an AI reception system, and a full social and video presence for a 200-plus member organization.

Attendance grew 30 to 112-plus
Earned media

Mad Dash to College Grad

A grassroots and earned-media campaign that funded my final semester at Nova Southeastern University.

$11,000 in 30 days
Aviation

Embraer, EMEA

Led client communications and launch coordination for new aviation components across the EMEA region.

$2.5M portfolio, 93%+ SLA
Events

Conference production

Content, panels, and networking for the PMI #iWILL and the Agile AI Conference in Vancouver.

Audiences up to 500-plus
Design

Memorial design

Obituary graphics, a 24-by-36-inch display poster, and a memorial web page for a funeral-home client.

Print, web, and brand
National TV · Earned Media

Featured on Dr. 90210

On national TV in an episode centered on my and my late mother's story, which I helped shape. On-camera spokesperson experience and earned national media, the exact work this role calls for.

Spokesperson · earned national media
Serving Hollywood

This is home, and I show up for it.

Volunteers handing out food in a Hollywood neighborhood

Food and dignity, neighborhood by neighborhood

Showing up for Hollywood residents at community food distributions, one box and one conversation at a time.

A supporter holding the Mad Dash to College Grad flyer with a young student

The Mad Dash to College Grad

A grassroots campaign that funded my final semester, powered by people who showed up.

In memory of Charles Lassiter, a City of Hollywood public servant who cheered it on. Rest in peace.
What I'd bring to Hollywood

Ideas, not just a resume.

Lead with residents

A homepage and social feed that open with people and neighborhoods, not departments and forms.

Alerts people read

Emergency and service messaging written to be clear, human, and acted on, across every channel.

Turn wins into stories

A content engine that turns ribbon cuttings, parks, and programs into shareable, on-brand moments.

See the concept: the City homepage, reimagined →

What I bring

Built for the work this role demands.

Website & content

CMS updates, copy, and ADA-aware content.

Social media

Instagram, Facebook, X, LinkedIn, YouTube.

Video & audio

Final Cut Pro and CapCut for every channel.

Design

Adobe InDesign, Photoshop, Acrobat.

Media & PIO

Press, earned media, MC, emergency messaging.

Budget & team

Budgets, reporting, teams of up to 39.

The first 90 days

A plan, not just a promise.

How I would step in and put points on the board fast, built around the duties this role calls for.

Days 1 to 30 · Listen

Learn the city and the channels

  • Audit the website, social, alerts, and press, and set a baseline for reach and engagement.
  • Meet every department and a cross-section of residents to hear what they actually need.
  • Map what works, what confuses people, and the fastest wins.
Days 31 to 60 · Build

Put the foundation in place

  • A resident-first content system and one clear, consistent City voice.
  • An emergency and service message playbook written to be read and acted on.
  • An editorial calendar and a steady earned-media rhythm with local press.
Days 61 to 90 · Deliver

Show measurable results

  • A story engine that turns ribbon cuttings, parks, and programs into shareable moments.
  • Clearer alerts and a homepage that leads with people, not forms.
  • Reach and engagement up, on a repeatable system the team owns.

Hollywood raised me. Let me help it speak.

Communications and marketing leadership, grounded in this city and ready for public service.

linkedin.com/in/kingsummerbody  ·  954-534-3282