An independent concept by Terrence Michael Scott← Back to terrencemichaelscott.me
Unsolicited concept

The City of Hollywood homepage, reimagined to lead with residents.

Built out of respect for the team's work, in the City's own brand, using real content live on hollywoodfl.org today. Same green, same city, a clearer path. This is how I think about resident-first communication.

Today, the friction
  • Emergency alert signup sits behind a separate registration and login, and still explains an old system being retired.
  • Core service pages read like paperwork. The Certificate of Use page leads by warning that missing attachments delay processing.
  • Updates like road and rail closures arrive as one long list to scan, instead of a task you can act on.
Reimagined, resident-first
City of Hollywood
ResidentsBusinessVisitGovernment
Get Alerts

Hollywood, this is your city.

Tell us what you need. We will get you there in one step.

Pay a billReport an issueHurricane prepTrash & recycling

Right now in Hollywood

Hurricane season is here
Know your evacuation zone and build your kit before the next storm.
Check my zone →
Arthur Bridge repairs
Structural work underway, reopening expected this fall. See your detour.
View the detour →
This week's closures
Roads and rail crossings, mapped, so you can plan your morning.
See the map →
Boulevard Heights sidewalks
We are building safer sidewalks in your neighborhood. Tell us what you see.
Share your input →
Emergency alerts, one stepEnter your number. Done. Powered by Alert Hollywood.

Why these changes

Four principles behind the redesign, each tied to the duties this role carries.

Lead with people

Open with neighborhoods and needs, not departments and org charts.

One clear action

Every item has a single obvious next step, said in plain language.

Alerts people read

Emergency signup in one tap, written so residents act before a storm, not after.

Tasks and stories, not lists

Turn closures and projects into something you can do, and wins worth sharing.